| 从美国次贷危机分析我国金融产品创新中的信息需求 |
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| 引用本文： | 丁玲华.从美国次贷危机分析我国金融产品创新中的信息需求[J].地质技术经济管理,2009(9):69-71. |
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| 作者姓名： | 丁玲华 |
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| 作者单位： | 中山大学资讯管理系,广东广州510275 |
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| 基金项目： | 基金项目：国家社会科学基金项目（06BTQ023）;广东省哲学社会科学“十五”规划项目（05M-02）. |
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| 摘 要： | 在金融产品创新过程中，信息保障起着很重要的作用，它渗透到产品创新的各个环节，在一定程度上决定着产品创新的成败。从美国次贷危机分析我国金融产品创新中存在的问题及其信息需求的特点及类型，从而提出金融产品创新中信息获取的途径，为金融企业提高产品创新的成功率提供方向。
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| 关 键 词： | 金融产品 创新 信息 需求 |
Analysis on the Information Demand by China＇ s Financial Product Innovation through American Sub Prime Mortgage Crisis |
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| Ding Linghua.Analysis on the Information Demand by China＇ s Financial Product Innovation through American Sub Prime Mortgage Crisis[J].Geological Technoeconomic Management,2009(9):69-71. |
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| Authors: | Ding Linghua |
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| Institution: | Ding Linghua (School of Information Management, Sun Yat-sen University, Guangzhou 510275, China) |
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| Abstract: | In the process of financial product innovation, information plays a very important role, which penetrates into all aspects of product innovation and to a certain extent determines the success of product innovation. Through the outburst of American sub prime mortgage crisis, this article reveals the problems of China＇ s financial product innovation, analyzes the characteristics and types of information demand by China＇ s financial product innovation, and puts forward the avenues of gathering information of financial product innovation for the financial enterprises to improve the success rate of product innovation. |
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| Keywords: | financial product innovation information demand |
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