| 城市营销--塑造魅力城市 |
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| 引用本文： | 赵国英,司新云.城市营销--塑造魅力城市[J].价值工程,2005,24(12):23-25. |
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| 作者姓名： | 赵国英 司新云 |
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| 作者单位： | 山东经济学院,济南,250014;山东经济学院,济南,250014 |
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| 摘 要： | 如果一个城市不想被淘汰,就必须借助城市营销提高城市竞争力,像经营品牌一样来经营一座城市。通过界定城市营销的明确含义,以及我国城市营销的发展现状,探讨适合我国城市发展的营销之路,塑造魅力城市。
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| 关 键 词： | 城市营销 品牌 和谐 竞争 |
| 文章编号： | 1006-4311（2005）12-0023-03 |
City Marketing-Molding a Charismatic City |
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| Zhao Guoying,Si Xinyun.City Marketing-Molding a Charismatic City[J].Value Engineering,2005,24(12):23-25. |
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| Authors: | Zhao Guoying Si Xinyun |
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| Institution: | Shandong Institute of Economics, Jinan 250014, China |
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| Abstract: | If a city don't want to be eliminated,it must improve its competence by city marketing,operating a city like operating trademark. Through defining the definite implication of city marketing and the present conditions of city marketing, we will probe the way of the development of city and mold a charismatic city. |
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| Keywords: | city marketing trademark harmony competction |
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