Retrospective and prospective views on the marketing/finance interface

This article introduces the special issue of theJournal of the Academy of Marketing Science on the marketing/finance interface. In addition to previewing the nine subsequent articles in the special issue, it surveys early research on, suggests the scholarly foundations of, and recommends future directions for this boundary-spanning research domain. Michael R. Hyman (mhyman@nmsu.edu) (B.S., University of Maryland; M.S.M. and Ph.D., Purdue University) is Wells Fargo Professor of Marketing at New Mexico State University (http://cbae.nmsu.edu/~mktgwww/hyman). He serves on seven editorial review boards, including theJournal of the Academy of Marketing Science and theJournal of Advertising. His scholarly work has appeared in journals such as theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of Retailing, theJournal of Advertising, the Journal of Business Research, theJournal of Personal Selling and Sales Management, theInternational Journal of Advertising, theJournal of Current Issues and Research in Advertising, theJournal of Marketing Theory and Practice, Business Horizons, theJournal of Business Ethics, andMarketing Education Review. His research interests include the effect of advertising on consumers, marketing ethics, marketing theory, and knowledge acquisition in academia. Ike Mathur (imathur@cba.siu.edu) is a professor of finance at Southern Illinois University. He has served as interim dean for the College of Business, chair of the Department of Finance, and director of Doctoral Programs, all at Southern Illinois University. He is the author or coauthor of more than 100 articles and 14 books. He has published in theJournal of Financial and Quantitative Analysis, theJournal of Banking and Finance, theJournal of International Money and Finance, theJournal of Futures Markets, Economic Letters, theJournal of International Business Studies, theJournal of Business Research, theJournal of Business, theJournal of Advertising, theJournal of Advertising Research, and theJournal of Macromarketing. Two of his recent books areEuropean Equity Markets and Corporate Financial Decisions andWealth Creation in Eastern Europe. He serves on the editorial board of a number of journals and is the editor of theJournal of International Financial Markets, Institutions & Money and theJournal of Multinational Financial Management.