| 从商业模式角度看我国家电零售连锁业 |
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| 引用本文： | 牛芳明. 从商业模式角度看我国家电零售连锁业[J]. 全球科技经济瞭望, 2008, 23(6): 37-42. DOI: 10.3772/j.issn.1009-8623.2008.06.007 |
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| 作者姓名： | 牛芳明 |
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| 作者单位： | 东南大学经济管理学院,南京,211189 |
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| 摘 要： | 改革开放近30年来,我国家电零售业迅猛发展,形成了大型连锁店.近几年来,随着经济全球化的发展和国外大型连锁企业的入驻,我国家电零售连锁企业格局更是风云变幻.在这样的环境下,我国家电零售连锁企业如何保持其现实利益和建立可持续发展优势,是每个家电零售企业都必须要考虑的问题.本文从商业模式的角度,分析了我国家电零售连锁业存在的问题,并提出了相应的对策,以期对我国家电零售连锁业的发展有所启示.
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| 关 键 词： | 商业模式 零售连锁企业 现状 问题 对策 |
Study on Retail Chain Companies of Electrical Appliance in China from the Perspective of Business Pattern |
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| Niu Fangming. Study on Retail Chain Companies of Electrical Appliance in China from the Perspective of Business Pattern[J]. , 2008, 23(6): 37-42. DOI: 10.3772/j.issn.1009-8623.2008.06.007 |
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| Authors: | Niu Fangming |
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| Affiliation: | Niu Fangming (Economic , Management School of Southeast University,Nanjing 211189) |
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| Abstract: | China's retail industries of electrical appliance have experienced rapid development since the Reform and Opening-up in 1978,and now have formed the large-scale chain stores which are the main type. During these years,with the development of economic globalization and the entrance of the foreign large-scale chain companies,the situation of Chinese retail industry has changed greatly.And then,how to maintain the companies' present interest and establish the sustainable advantages becomes the critical problem... |
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| Keywords: | business pattern retail chain of household electrical appliance present situation problems policies |
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