The 1979 US gasoline shortage and its impact on the tourism industry |
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| Authors: | Abraham Pizam Julianne Pokela |
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| Institution: | 1. Abraham Pizam is Professor of Tourism in the Department of Hotel. Restaurant and Travel Administration. University of Massachusetts, Amherst, MA 01003, USA;2. Julianne Pokela is Director of Marketing Research. The Research Group, Northampton, MA 01060, USA |
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| Abstract: | Owners or managers of 373 businesses on Cape Cod, Massachusetts, were interviewed in summer 1981 to determine whether they were affected by the 1979 gasoline shortage. The results indicate that half the respondents were affected, the majority of whom were adversely affected. More tourism businesses reported being affected than non-tourism businesses. The effects manifested themselves in staff layoffs and unfilled vacancies. Nevertheless, tourism businesses on the Cape did not alter any of their marketing strategies, excluding the lowering of prices. |
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| Keywords: | petrol supply car travel and tourism employment |
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