| 服务作坊及其营销策略探讨 |
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| 引用本文： | 张圣亮,赵芳芳.服务作坊及其营销策略探讨[J].价值工程,2009,28(4):123-125. |
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| 作者姓名： | 张圣亮 赵芳芳 |
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| 作者单位： | 中国科学技术大学管理学院,合肥,230026 |
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| 摘 要： | 美国学者罗杰·施米诺依据定制及其交互程度和劳动力密集程度两个维度,将服务分为四类,即服务工厂、服务作坊、大众服务和专业服务。本文阐述了其中的服务作坊及其特征,分析了其面临的营销机遇和挑战,进而提出了具体的营销策略,这对服务作坊开展营销活动具有现实指导意义。
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| 关 键 词： | 服务作坊 定制化服务 交互 高资本密集度 |
To Discuss on the Service Workshop and Its Marketing Strategy |
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| Zhang Shengliang,Zhao Fangfang.To Discuss on the Service Workshop and Its Marketing Strategy[J].Value Engineering,2009,28(4):123-125. |
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| Authors: | Zhang Shengliang Zhao Fangfang |
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| Institution: | School of Management;University of Science and Technology of China;Hefei 230026;China |
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| Abstract: | American scholar, Roger Schmenner divided service industry into four categories：Services factory, Services shop, Mass service and Professional Service by the extent of customer＇s influence and capital intensity. In this article ,Authors explained the Services shop and its features at first, then analyzed the opportunities and challenges of the marketing of the Services shop, at last, put forward the marketing strategy. It has realistic significance of Services shop companies to carry out marketing practice. |
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| Keywords: | services workshop customized services interactive high capital intensity |
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