投资者关系职能研究综述与展望——基于平衡计分卡框架

投资者关系职能是上市公司中一项普遍存在的重要职能,但理论研究非常缺乏。本文基于平衡计分卡的框架,从财务目标、顾客、内部流程、学习与成长四个层面回顾总结了投资者关系职能现有的研究成果,在已有研究基础上总结提炼了各层面的绩效衡量指标,提出从投资者关系顾客细分、投资者关系产品细分和投资者关系顾客产品偏好的视角研究投资者关系职能,归纳了投资者关系产品的细分方法,并构造了投资者关系职能的平衡计分卡模型,最后分析了现有研究中的不足并提出了未来研究展望。

Literature Review and Research Prospects of Investor Relations Function—From a Balanced Scorecard View

Based on the Balanced Scorecard framework, from perspective of financial objectives, customers, internal process, learn and grow, extant literatures about Investor Relations function are reviewed and summarized. Based on the review, performance measures of all the perspectives are put forward; market segment, Investor Relations product classifi cation and customer value proposition analysis of Investor Relations function are performed; a classification method of Investor Relations products are put forward; a balanced scorecard model of Investor Relations function is established. Finally, imperfect areas of existing researches are analyzed and research prospects are put forward.