| 对我国服装品牌可持续发展的思考 |
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| 引用本文： | 毛小娟. 对我国服装品牌可持续发展的思考[J]. 时代经贸, 2007, 5(3X): 61-62 |
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| 作者姓名： | 毛小娟 |
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| 作者单位： | 新疆大学艺术设计学院,新疆乌鲁木齐 |
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| 摘 要： | 当今社会是品牌消费的时代，随着生活水平的不断提高，人们对品质的要求也达到了以往从未有过的高度。本文通过对中国服装品牌存在问题的分析，探求适应我国服装品牌可持续发展的有效途径。
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| 关 键 词： | 服装品牌 品牌文化 服装设计 可持续发展 |
On the sustainable development of dothing brand in China. |
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| MAO Xiao -juan. On the sustainable development of dothing brand in China.[J]. Economic & Trade Update, 2007, 5(3X): 61-62 |
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| Authors: | MAO Xiao -juan |
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| Affiliation: | Institute of Art Design Xinjiang |
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| Abstract: | It is the times of brand consumption. As the improvement of our life, the demand of quality has reached an unprecedented height. By analyzing the problems existing in clothing brand in China, this paper aims at putting forward an effective way for the sustainable development of fashion design. |
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| Keywords: | Clothing brand Brand culture Fashion design Sustainable development |
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