| 中外合资中民族品牌灭失的原因及对策 |
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| 引用本文： | 韩文海. 中外合资中民族品牌灭失的原因及对策[J]. 北方经贸, 2008, 0(7) |
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| 作者姓名： | 韩文海 |
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| 作者单位： | 东北财经大学公共管理学院,辽宁大连,116025 |
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| 摘 要： | 近年来,民族品牌在合资企业中被外商收购或丧失自主经营权的事例屡见不鲜,为防止民族品牌在合资过程中不断灭失现象的发生,应明确合资过程中的竞和关系;增强品牌意识,加强品牌保护;加强渠道的建设和保护;加强知识产权的保护。
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| 关 键 词： | 合资 民族品牌 灭失 |
The Study of the Reason and the Strategy on the Disappearance of the National Brands during the Process of Joint Venture |
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| Han Wenhai. The Study of the Reason and the Strategy on the Disappearance of the National Brands during the Process of Joint Venture[J]. Northern Economy and Trade, 2008, 0(7) |
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| Authors: | Han Wenhai |
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| Abstract: | In recent years,many national brands in the joint-venture corporations were acquired by foreign companies,or vanished the independent management authority.This essay makes a thorough research on the disappearance of national brands in joint-venture corporations and gives some advice on the protection of national brands in joint venture process. |
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| Keywords: | joint venture national brands disappearance |
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