| 乡村旅游者旅游动机研究 |
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| 引用本文： | 胡绿俊,文军.乡村旅游者旅游动机研究[J].商业研究,2009(2). |
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| 作者姓名： | 胡绿俊 文军 |
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| 作者单位： | 广西大学商学院,广西,南宁,530004 |
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| 基金项目： | 广西哲学社会科学规划课题 |
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| 摘 要： | 不同的乡村旅游者的旅游动机是有差异的。乡村旅游动机由主到次可归结为"缓解压力"、"交际"、"求知"和"怀旧"四大类。必须对乡村旅游者的旅游动机进行研究,这样对指导乡村旅游产品开发和完善乡村旅游服务体系是具有重要意义的。
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| 关 键 词： | 乡村旅游者 旅游 动机 |
The Motives of Rural Tourists |
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| HU Lu-jun,WEN Jun.The Motives of Rural Tourists[J].Commercial Research,2009(2). |
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| Authors: | HU Lu-jun WEN Jun |
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| Institution: | School of Business;Guangxi University;Nanning 530004;China |
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| Abstract: | Based on the investigation to Guangxi rural tourists,the paper systematicly analyzes different motives of rural tourists.The result indicates that these motives can be classified into "relieving pressure","social intercourse","seeking knowledge" and "nostalgia".It is very important for rural tourism to identify the motives of rural tourists so as to explore rural tourism products and improve service system. |
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| Keywords: | rural tourist tourism motive |
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