| 生产商领导和中间商领导渠道博弈的比较研究 |
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| 引用本文： | 唐红涛. 生产商领导和中间商领导渠道博弈的比较研究[J]. 广东商学院学报, 2008, 0(3): 32-37 |
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| 作者姓名： | 唐红涛 |
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| 作者单位： | 中南大学,商学院,湖南,长沙,410083 |
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| 基金项目： | 国家社会科学基金 , 湖南省社会科学基金 |
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| 摘 要： | 用博弈论的方法对营销渠道中生产商与中间商关系的分析表明:生产商主导营销渠道能够降低渠道的无效率,对于消费者将更加有益,它优于中间商主导营销渠道和渠道无领导。
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| 关 键 词： | 营销渠道 生产商主导 中间商主导 博弈 |
| 文章编号： | 1008-2506(2008)03-0032-06 |
Game Comparison between Manufacturer Leader and Middle Man Leader |
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| TANG Hong-tao. Game Comparison between Manufacturer Leader and Middle Man Leader[J]. Journal of Guangdong Business College, 2008, 0(3): 32-37 |
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| Authors: | TANG Hong-tao |
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| Abstract: | The game theory is adopted in this paper to analyze the relation between manufacturer and middle man in the marketing channel.The paper draws a conclusion that manufacturer to be leader of marketing channels can decrease the inefficiency of marketing channel and can be more beneficial to consumer.So it is superior to the middle man leader and no leader in the marketing channel. |
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| Keywords: | marketing channel manufacturer leader middle man leader game |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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