我国农村零售商业发展战略研究

本文认为,经济全球化对农村零售商业的影响是全面和深远的,主要表现在:市场全面启动,容量不断扩大;全方位竞争格局逐渐形成,现代流通体系不断完善;转型加速,新兴业态层出不穷和受世界经济影响更加快速、直接等四个方面。文章提出,我国农村零售商业应抓住机遇,准确定位,统筹规划,合理布局,以连锁经营的发展为突破口,实现从传统向现代的转变,重视商业人才的引进和培养,更好地服务于社会主义新农村建设。

Research on Development Strategy of Retailing Industry in China's Countryside

The author points out that economic globalization has a far-reaching i mpact on retailing industry in China's countryside. It shows that, first, the ma rket has been exploited in an all-round way, and the market capacity is continua lly expanding; second, a new competitive pattern has been formed, and the modern circulation system has been continually improved; third, new types of retailing are emerging; and fourth, world economy has a more quick and direct impact on t his. The author puts forward that we should seize opportunities, make scientific planning and a rational layout, realize changing from traditional retailing to modern retailing, pay more attention to the introduction and cultivation of tal ented professionals, and do a better job in providing service to build a new soc ialist countryside.