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| 皖南旅游区旅游形象整合及其营销 | |
| 引用本文： | 陈麦池,黄成林,王栋. 皖南旅游区旅游形象整合及其营销[J]. 福建商业高等专科学校学报, 2011, 0(5): 64-69 |
| 作者姓名： | 陈麦池 黄成林 王栋 |
| 作者单位： | 1. 安徽工业大学外国语学院,安徽马鞍山,243032 2. 安徽师范大学国土资源与旅游学院,安徽芜湖,241003 3. 安徽省土地勘测规划院,安徽合肥,230001 |
| 摘 要： | 皖南旅游区的规划和建设已迫在眉睫，然而，现有学术研究却缺乏足够关江。基于区域旅游形象（TDIS）和整合营销（IMC）等理论，皖南旅游区须在旅游形象塑造、设计和推广方面加强区内外协同合作，构建并实施皖南旅游区旅游形象的整合营销传播战略和策略。 |
| 关 键 词： | 皖南旅游区 旅游形象 区域旅游形象(TDIS) 整合营销(IMC) |
On Tourism Destination Identity System and Integrated Marketing Communication of Southern Anhui Tourism District |
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| CHEN Mai-chi,HUANG Cheng-lin,WANG Dong. On Tourism Destination Identity System and Integrated Marketing Communication of Southern Anhui Tourism District[J]. Journal of Fujian Commercial College, 2011, 0(5): 64-69 | |
| Authors: | CHEN Mai-chi HUANG Cheng-lin WANG Dong |
| Affiliation: | 1Foreign Language School,Anhui University of Technology,Ma’anshan,Anhui,243032; 2 National Territorial Resources& Tourism School,Anhui Normal University,Wuhu,Anhui,241003; 3 Anhui Land Surveying Institute,Hefei,Anhui,230001.) |
| Abstract: | It demands more related research to plan and construct the Southern Anhui Tourism District. Based on the theories of Tourism Destination Identity System （TDIS） and Integrated Marketing Communication （ IMC）, this paper suggests that Southern Anhui Tourism District should reinforce the cooperation inside and outside to design, mold its tourism image, should construct and implement strategy and tactics of IMC to promote its tourism image. |
| Keywords: | Southern Anhui Tourism District Tourism image Tourism Destination Identity System （TDIS） Integrated marketing communication （IMC） |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |