从奥飞上市看动漫与玩具 创新才是中国玩具发展之路

今年前7个月,我国玩具出口41.8亿美元,增幅较去年同期回落22.4个百分点。原材料及劳动力价格的大幅上涨,欧美准入门槛的不断提高,人民币的不断升值,美国经济及其市场需求萎靡,中国玩具所面临的考验似乎越来越大,一大批小型玩具企业已经或正在寻求转型。人们不免要问,中国玩具业怎么了？中国玩具要回到辉煌该怎么办？

Innovation is the way for Chinese toys to develop

Chinese toys export is up to 4.18 billion US dollars in the first seven months, the amplitude dropping 22.4% at the same time of last year. With the rising prices of raw material and labour force, as well as RMB growth, Chinese toys meet bigger challenge. Some small toys enterprises have already been in transition. So how should Chinese toys industry do？