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Prices of American Pinot Noir wines: climate, craftsmanship, critics
Authors:John W Haeger  Karl Storchmann
Institution:The Research Libraries Group, P. O. Box 18450, Stanford, CA 94309, USA;Economics Department, Whitman College, 345 Boyer Ave., Maxey Hall, Walla Walla, WA 99362, USA;.
Abstract:Pinot Noir, a variety originating from Burgundy in France, is the most expensive category of table wine produced in North America. This article is aimed at analyzing its price determinants and focuses on climate, critical scores, and variables related to the winemaker. The main findings are as follows: (1) Pinot Noir prices are mainly determined by temperature and precipitation. General temperature increases are not beneficial. In fact, the optimal climate is similar to that in Burgundy. (2) The second most important variable is the winemaker. His or her skill and reputation have a significant impact on prices. (3) Expert knowledge, in the form of critical scores, has little explanatory value.
Keywords:C21  Q11  Q54
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