| 满足需求策略形成的供应链牛鞭效应分析 |
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| 引用本文： | 舒良友,晏启鹏.满足需求策略形成的供应链牛鞭效应分析[J].物流技术,2003(12):43-44,46. |
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| 作者姓名： | 舒良友 晏启鹏 |
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| 作者单位： | 1. 西南交通大学,交通运输学院,四川,成都,610031;焦作工学院,经济管理系,河南,焦作,454100
2. 西南交通大学,交通运输学院,四川,成都,610031 |
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| 摘 要： | 针对两类不同结构的供应链，在供应链成员没有信息共享的条件下，建立了满足市场需求经营策略形成牛鞭效应的分析模型，揭示了这种策略带来牛鞭效应的形成过程并对其进行了比较分析。
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| 关 键 词： | 供应链系统 牛鞭效应 市场需求 信息共享 |
| 文章编号： | 1008-152X(2003)12-0043-02 |
Analysis on Supply Chain Bullwhip Effect Formed by Satisfying Demand Policy |
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| SHU Liang-you,YAN Qi-peng.Analysis on Supply Chain Bullwhip Effect Formed by Satisfying Demand Policy[J].Logistics Technology,2003(12):43-44,46. |
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| Authors: | SHU Liang-you YAN Qi-peng |
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| Abstract: | Focusing supply chain of two different structures and on condition that the members of supply chain haven't shared information, the paper establishes analyzing model for supply chain bullwhip effect formed by satisfying marketing demand policy, reveals the forming process of the effect and makes a comparative analysis on the process. |
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| Keywords: | supply chain bullwhip effect supply safety coefficient business policy |
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