旅游中心城市旅游纪念品购买行为研究——基于北京市的调查数据分析

目前,我国旅游纪念品销售收入远远落后于发达国家。绝大多数旅游者都希望能在旅游地买些纪念品,但是我们经常听到游客抱怨在旅游景区没什么旅游纪念品可买。而景区内商家也抱怨旅游纪念品的生意难做,看的多,买的少。一边是巨大的市场需求得不到满足,一边是供给者抱怨需求不足,这种情况在旅游景区普遍存在。因此,分析旅游纪念品购买行为影响因素,提出我国旅游纪念品市场的改进措施,对于推动旅游纪念品的产业化,促进旅游业的迅速发展具有重要意义。

The Research on Tourism Related Souvenirs Consumption Behavior——Based on the Data Analysis of Beijing

At present,our country tourist souvenirs sales revenue falls behind the developed country.The majority tourists hoped that can buy a souvenir in the traveling,but we hear the tourist to complain that frequently has not been possible to buy in the tourist scenic zone any tourist souvenirs.But in the scenic area the business also complained that the tourist souvenirs business difficult to make,many which looked,buys few.At the same time is the giant market demand cannot obtain satisfies,at the same time is the supplier complains the demand to be insufficient,this kind of situation in tourist scenic zone universal existence.Therefore,the analysis tourist souvenirs purchase behavior influencing factor,proposed that our country tourist souvenirs market＇s corrective measure,regarding the impetus tourist souvenirs＇ industrial production,the promotion tourism＇s rapidly expand has the important meaning.