| 论旅游目的地联合营销的理论基础及其对中国的启示 |
| |
| 引用本文： | 王有成.论旅游目的地联合营销的理论基础及其对中国的启示[J].旅游学刊,2009,24(6). |
| |
| 作者姓名： | 王有成 |
| |
| 作者单位： | 美国中佛罗里达大学罗森旅游饭店管理学院,美国,奥兰多 |
| |
| 摘 要： | 时于以旅游经济为支柱的地区来说,目的地营销一直是一项极具挑战性的任务.联合营销可能为目的地旅游组织解决这一挑战提供有效的路径.本文以组织关系理论为基础,探讨和阐述旅游目的地联合营销的先决条件、动机成因、合作过程和预期成果,并对其理论和实战两个层面的影响进行阐述.
|
| 关 键 词： | 目的地营销 旅游营销 旅游合作 旅游联盟 |
Cooperative Tourism Destination Marketing:Theoretical Foundations and Implications to Tourism Marketing in China |
| |
| WANG You-cheng.Cooperative Tourism Destination Marketing:Theoretical Foundations and Implications to Tourism Marketing in China[J].Tourism Tribune,2009,24(6). |
| |
| Authors: | WANG You-cheng |
| |
| Institution: | Rosen College of Hospitality Management University of Central Florida;Orlando Florida;USA |
| |
| Abstract: | Destination marketing has been a challenging task for areas which rely heavily on tourism industry for economic development. Collaboration can provide an effective solution to destinations in dealing with such challenges in their destination marketing efforts. Taking interorganizational relation as its theoretical foundation,the paper intends to examine several important issues related to collaborative destination marketing,including preconditions,motivations,processes as well as outcomes. Implications are ... |
| |
| Keywords: | destination marketing tourism marketing tourism collaboration tourism alliance |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
