Guaranteeing quality in the EU: who gains most? |
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Authors: | Chris Hudson John Hudson |
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Institution: | (1) Millward Brown Optimor, 24-28 Bloomsbury Way, London, W1A 2PX, UK;(2) Department of Economics and International Development, University of Bath, Bath, BA2 7AY, UK |
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Abstract: | Regulating product quality benefits consumers in reducing uncertainty and allowing them to economize on search costs. Theoretical
analysis suggests that not all consumers benefit to the same extent, with non-poor, less well educated and older people tending
to gain most. These conclusions are supported by regression analysis of Eurobarometer data on attitudes to an EU priority
to guarantee quality. The results also indicate the essential nature of the EU trade-off with countries having to compromise
on their desired outcome when agreeing on a common EU standard. Institutional trust is also a critical factor in determining
support for such a standard.
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Keywords: | Standards Quality Food Institutional trust |
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