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Measuring the industrial firm's image |
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| Authors: | JTaylor Sims |
| Abstract: | This article addresses the auditing of the firm's current marketing position. The corporate image of a medium-sized industrial manufacturing company is analyzed to determine how the company is perceived in the market by its own management and by its existing and potential customers relative to competition. |
| Keywords: | Address correspondence to: J Taylor Sims College of Business Bradley University Peoria IL USA |
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