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Developing end-use marketing teams |
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| Authors: | Harry J Demas Richard A Bobbe Phyllis E Connolly |
| Institution: | Rockrimmon Road, Stamford, CT 06903 U.S.A. |
| Abstract: | This article describes how a sales group in a highly competitive business transformed itself—and its business volume and profits—with the help of a new marketing strategy and a results-focused training and development process. |
| Keywords: | Address correspondence to: Richard A Bobbe Robert H Schaffer and Associates 401 Rockrimmon Road Stamford CT 06903 USA |
| 本文献已被 ScienceDirect 等数据库收录！ | |