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Economic factors that affect new product substitution: A case history |
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| Authors: | Walter J. Johnson |
| Affiliation: | 352 North Maple Avenue, East Orange, New Jersey, 07017 USA |
| Abstract: | A scenario is presented of a U.S. industry whose traditional products were well into the maturity stage of the product life cycle and long overdue in introducing a new product to the marketplace. |
| Keywords: | Address correspondence to: Mr. Walter J. Johnson 352 North Maple Avenue East Orange New Jersey 07017 USA. |
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