|
|||||
|
|
Marketing challenges of technical industries in developing countries |
|
| Authors: | Sumit K. Pal B. Bowonder |
| Affiliation: | 1. B. Bowonder has a Ph.D. in Engineering and works as an Assistant Professor at IIT, Madras, India |
| Abstract: | A rapidly changing technology-based industry such as electronics in the environment of a developing country has many unique problems in organizational marketing. The problems and possible strategies under such conditions are discussed in this article. |
| Keywords: | SSI: small scale integration MSI: medium scale integration LSI: large scale integration |
| 本文献已被 ScienceDirect 等数据库收录！ | |