Does Gender Affect Korean Tourists' Overseas Travel? Applying the Model of Goal-Directed Behavior |
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| Authors: | Myung-Ja Kim Myong Jae Lee Hak-Jun Song |
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| Institution: | 1. College of Hotel &2. Tourism at Kyung Hee University , 1 Hoegi-dong, Dongdaemun-gu, Seoul , 130-701 , Republic of Korea;3. Collins College of Hospitality Management , California State Polytechnic University-Pomona , 3801 W. Temple Ave., Pomona , CA , 91768 , USA;4. Department of Hotel &5. Convention Management, College of Tourism &6. Fashion , Pai Chai University , 14 Yeon-Ja 1 Gil, Seo-gu , Daejeon , 302-735 , South Korea |
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| Abstract: | Tourism is one of the world's largest and fastest-growing industries, and female travelers continue to contribute to the growth of the industry. However, little conceptual research has been conducted on overseas travel behavior and the role of gender in the decision-making process. Thus, this study examined the sophisticated decision-making process of overseas travel and the moderating effect of gender in the decision-making process, using the model of goal-directed behavior (MGB). The results indicate that the MGB is a powerful framework for explaining overseas travel behavior and that gender plays a critical role during the decision-making process. Both theoretical and practical implications are discussed in the discussion section. |
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| Keywords: | overseas travel gender difference model of goal-directed behavior |
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