首页 | 本学科首页   官方微博 | 高级检索  
     检索      


Strategic Issues in the Australian Tourism Industry: A 10-year Analysis of National Strategies and Plans
Authors:Lisa M Ruhanen  Char-Lee J Mclennan  Brent D Moyle
Institution:1. School of Tourism , University of Queensland , Australia l.ruhanen@uq.edu.au;3. School of Tourism , University of Queensland , Australia;4. School of Tourism and Hospitality Management , Southern Cross University , Australia
Abstract:Predicting future events, trends and issues that may affect the tourism industry is not an exact science. Already the 21st century has seen a number of significant, radical and unexpected events, including September 11, SARS and, more recently, the worldwide economic downturn and natural disasters, such as earthquakes and cyclonic activity. Within this increasingly volatile global landscape, more than ever there is a need for the tourism industry to embrace a disciplined, structured and continuous approach to identifying and monitoring future trends and issues to inform policymaking and strategic planning. Yet in Australia it has been claimed that a preoccupation with marketing and short-term tactical planning, at the expense of long-term, strategic thinking, has led to limited planning perspectives for tourism. To explore these claims, this paper reports on a content analysis of 28 Australian national-level tourism strategic planning documents across a 10-year period (2000–2009 inclusive).
Keywords:strategic planning  policy  issues  trends  tourism
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号