Antecedents of augmented reality experiences: potential tourists to Shangri-La Potatso National Park,China |
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| Authors: | Shan Jiang Noel Scott |
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| Institution: | 1. College of Resource Environment and Tourism, Capital Research Institute of Tourism, Capital Normal University, Beijing, People’s Republic of China https://orcid.org/0000-0003-2487-8312;2. Sustainability Research Centre, University of the Sunshine Coast, Sunshine Coast, Australiahttps://orcid.org/0000-0001-8770-2563 |
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| Abstract: | ABSTRACTSmartphone technology has the potential to change the nature of a tourists’ experience in a protected area. A smartphone running an augmented reality (AR) app may contribute to the protection of national parks while enhancing a visitor’s experience. This paper examined potential visitors’ to Potatso National Park, Shangri- La, China, their preferences for seven such AR experiences and the effect of visitors’ acceptance of technology on the perceived value of visiting the park. An online questionnaire (n?=?323) identified results and provided insights for enhancement of national park experiences using AR. |
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| Keywords: | Augmented reality perceived value technology acceptance experience preference national parks Sheth’s five-dimension framework |
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https://orcid.org/0000-0003-2487-8312;2. Sustainability Research Centre, University of the Sunshine Coast, Sunshine Coast, Australia