Effects of value,affect, security,and web content on informational and transactions usage of the internet |
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Authors: | Shiang‐Lih Chen |
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Affiliation: | Graduate student in William F. Harrah College of Hotel Administration , University of Nevada , Las Vegas, USA E-mail: shianglih@vahoo.com |
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Abstract: | The often cited potential benefits of the Internet have been its informational (communication) and transactional (distribution channels) use as marketing tools. This exploratory study developed and investigated a model of the antecedents of making on‐line hospitality and tourism product purchases. The findings suggested that security features and the informational use of the Web sites have a direct impact on purchasing on‐line. Suggestions are made for future researchers. Marketing implications for Web design and features were discussed. |
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Keywords: | hospitality Web sites informational usage of Internet transactional usage of Internet attitude toward the ad Web content value security |
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