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Effects of Employees' Uniform on Company Image and Employees' Self-perceptions and Customers' Perceptions |
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| Authors: | Yi-Ting Tu Ning-Kuang Chuang Teresa Chen Shih-Ming Hu |
| Institution: | 1. Hospitality Foodservice &2. Hotel Management, Department of Family and Consumer Sciences , California State University , Long Beach, USA;3. Hospitality Management , Kent State University , USA;4. Educational Psychology, Administration &5. Counseling , California State University , Long Beach, USA;6. Food Service and Restaurant Administration , State University of New York , Oneonta, USA |
| Abstract: | The purpose of the study is to investigate how different styles of employee uniforms affect customers' perceptions of the hotel image and employees' self-perceptions. The results of the study indicated a significant relationship between uniforms and employees' job performance. Significance also existed between employees' job satisfaction and styles of uniform. A significant relationship between styles of uniform and customers' perception of employee performance was found as well. |
| Keywords: | hotel employee uniform hotel image hotel employee and customer perceptions |