Examining destination images from travel blogs: a big data analytical approach using latent Dirichlet allocation |
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Authors: | Rui Wang Jin-Xing Hao Rob Law |
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Affiliation: | 1. School of Economics and Management, BeiHang University, Beijing, People’s Republic of China;2. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Beijing, People’s Republic of Chinahttps://orcid.org/0000-0001-7199-3757 |
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Abstract: | ABSTRACTIn the big data era, destination images have played an increasingly important role in tourism development. However, seldom tourism research has utilised big data analytics to examine destination images from travel blogs. Therefore, this study proposes and evaluates a big data analytical approach using latent Dirichlet allocation to extract attributes of online destination images from 140,286 travel blogs about 20 cities in China. Results reveal 14 dimensions with 54 attributes of destination images of the studied cities. Interesting findings are discovered between online destination images and tourism cities. This study also summarises the implications for tourism research and practice. |
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Keywords: | Travel blog online destination image big data analytics latent Dirichlet allocation user-generated contents social media correspondence analysis destination management tourism marketing China |
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