Expectations of Working Relationships in International Buyer–Seller Relationships: Development of a Relationship Continuum Scale |
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Authors: | David L Jones Ken W Mccleary |
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Institution: | 1. Department of Hospitality Management , San Francisco State University , USA;2. Department of Hospitality and Tourism Management , Virginia Polytechnic Institute and State University , USA |
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Abstract: | This study is an attempt to develop a scale to measure expectations of buyer–seller working relationships on a cross-cultural basis in the hospitality industry. The focus is on North American and Asian hotel salespeople. The scale development drew from previous research in guanxi relationships, purchasing, and selling strategies. While the results did not support a reliable unidimensional scale that could distinguish between transactional and collaborative working relationships, the methodology did create a framework for further scale development. |
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Keywords: | buyer–seller relationship national culture sales management relationship selling hotel sales |
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