Event Quality,Perceived Value,Destination Image,and Behavioral Intention of Sports Events: The Case of the IAAF World Championship,Daegu, 2011 |
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| Authors: | Naehyun Jin Hyuckgi Lee |
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| Institution: | 1. Department of Nutrition, Hospitality, and Retailing, College of Human Sciences, Texas Tech University, PO Box 41240, Lubbock, TX 79409, USA;2. Department of Physical Education, Teachers College, Kyungpook National University, Daegu 702–701, South Korea |
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| Abstract: | This study proposes a conceptual model to investigate visitors' perceptions of an event's quality according to value and the destination image, and visitors' resulting behavioral intentions in the context of a mega-sports event. This study also examines whether or not perceived value and destination image determine visitors' future behavioral intentions. Using structural equation modeling analysis, this study determines that an event's quality and its perceived value have a significant effect on behavioral intentions. Moreover, perceived value exerted a direct influence on behavioral intentions, and destination image determined visitors' perceptions of value. However, the impact of destination image had an insignificant effect on behavioral intentions. The implications have merit for academic researchers and sports event organizers. |
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| Keywords: | event quality perceived value destination image behavioral intentions mega-sport event sports tourism |
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