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Attitude Towards Green Hotel by Hoteliers and Travel Agency Managers in Taiwan
Authors:Yao-Hsu Tsai  Ta-Ming Wang
Institution:1. Hospitality Management, Chung Hua University, Hsinchu, Taiwan, Republic of China;2. Department of Tourism, Ming Chuan University, Taiwan, Republic of China
Abstract:Analysis is performed by green hotel features: energy conservation, water conservation, waste management, green purchasing, and corporate social responsibility. Questionnaires were distributed to managers of hotels and travel agencies via snowball-sampling. Findings show that hoteliers have higher green hotel attitudes than travel agency managers. By gender, female managers have higher green hotel attitudes. Managers with less work experience have higher green hotel attitudes. Managers who work for upscale hotels have higher green hotel attitudes than managers of typical hotels and travel agencies. Managers working in south or east Taiwan have higher green hotel attitudes than those in north or central Taiwan.
Keywords:green hotel  hotelier  travel agency manager  attitude
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