The impact of ethnic tourism on gender roles: A comparison between the Bai and the Mosuo of Yunnan province,PRC

The purpose of this exploratory study is to examine how ethnic tourism is impacting host women in two destinations in Yunnan. To accomplish this, the paper compares the perceived impacts of ethnic tourism on women from a matriarchal and a patriarchal host community. The findings reveal that tourism income had a greater effect on women from a patriarchal community and that both groups of women reported several other non-economic impacts. Implications for future research are discussed.