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中国第一商贩年广久
引用本文:林靖,夕颜.中国第一商贩年广久[J].中国市场,2012(38):60-62,6.
作者姓名:林靖  夕颜
摘    要:<正>他是第一代个体暴发户的代表,是改革开放的风向标,他一生被邓小平三次点名,其命运的起承转合暗合着个私经济的发展进程。作家吴晓波在著作《激荡三十年》中写道:"在1978年到2008年的中国商业圈出没着这样一个族群:他们出身草莽,不无野蛮,性情漂移,坚韧而勇于博取。"年广久正是他们中典型的一位。他的身后总是不乏不屑甚至鄙夷的目光;他目不识丁,却认为自己深谙实践中的经济学,靠炒瓜子在20世纪

关 键 词:邓小平  瓜子  改革开放  个体经济  三十年  有奖销售  中国商业  经济学  商贩  投机倒把

Nian Guangjiu:First Pedlar in China
Abstract:He has been mocked and disdained behind his back; He is illiterate, but he made himself a millionaire in the early 1980s by selling melon seeds; He has been ridiculed for his four marriages, but he still seriously has the wedding photo with his fourth wife printed on his name card, the back of which are words that China’s great reform leader Deng Xiaoping said of him. Who is he? Well, you may have guessed it right. He is Nian Guangjiu, a businessman from Wuhu of Anhui Province, who made his fortune in the first wave of the reform and opening-up in China. His success story provides a perspective to the private economy development in China. Nian Guangjiu has boosted a big industry with small snacks (roasted seeds and nuts), which even he himself may not have imagined. However, the Fool’s melon seeds, the brand Nian Guangjiu created, lost its development opportunity in the competition against Qiaqia and other rising companies as well as the trademark war between Nian Guangjiu and his son. Nevertheless, whether there has been praise or criticism, Nian Guangjiu’s role as "the first pedlar in China" has been established in the past 30 years of reform and opening-up.
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