| 代理制寿险营销模式:现状评估与改革建议 |
| |
| 引用本文： | 刘子操.代理制寿险营销模式:现状评估与改革建议[J].哈尔滨商业大学学报(社会科学版),2009(3). |
| |
| 作者姓名： | 刘子操 |
| |
| 作者单位： | 东北财经大学应用经济研究中心,辽宁大连,116025 |
| |
| 基金项目： | 辽宁省高校人文社科重点研究基地项目(20060224) |
| |
| 摘 要： | 面对已经走过了16年的代理制寿险营销模式，人们普遍认为它正处在十字路口：有人认为它已风光不再；有人认为它地位不可替代；有人认为它需要完善和创新……实际上，尽管代理制寿险营销模式存在种种弊端，但是，它过去、现在和将来相当长一段时间内都会在寿险营销模式中占主导地位。当然，鉴于代理制寿险营销模式自身的缺陷以及由此造成的危害，也迫切需要对其进行改革。改革的思路是：告别“人海战术”粗放式经营的做法，逐步向“精英团队”转变；实行“老人老办法，新人新办法”，将符合条件的营销员转为正式职工。
|
| 关 键 词： | 代理制寿险营销模式 人海战术 西点计划 增员 |
The Marketing Model of Life Insurance Agent System: Assessment of Current Status and Reform Suggestions |
| |
| LIU Zi-cao.The Marketing Model of Life Insurance Agent System: Assessment of Current Status and Reform Suggestions[J].Journal of Harbin University of Commerce:Social Science Edition,2009(3). |
| |
| Authors: | LIU Zi-cao |
| |
| Institution: | Finance Research Center;DongBei University of Finance & Economics;Dalian 116025;China |
| |
| Abstract: | Given the fact that the marketing model of life insurance agent system has developed for 16 years,people hold various opinions toward its destiny: some argue it will decay with time,while others believe it is irreplaceable.In fact,despite the deficiencies accompanied with life insurance agent system,it has always been,and will be dominating the market in a considerably long time.Meanwhile,reform is needed obviously.The main ideas are abandoning the extensive operating of "humans tactic," transforming to "el... |
| |
| Keywords: | the marketing model of life insurance agent system humans tactic west point plan insurance reinforcement |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
