| 论企业各生命周期阶段的财务战略 |
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| 引用本文： | 汪正英. 论企业各生命周期阶段的财务战略[J]. 价值工程, 2010, 29(20): 38-39 |
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| 作者姓名： | 汪正英 |
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| 作者单位： | 陕西省商业学校,汉中,723000 |
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| 摘 要： | 企业具有生命周期的特征,生命周期各阶段表现出不同的财务特征。应正确选择与企业生命周期相适应的财务战略:在创业期企业应采取扩张型财务战略,在成长期企业应采取扩张型财务战略,在成熟期企业应采取稳健型财务战线,在衰退期企业应采取防御收缩型的财务战略。
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| 关 键 词： | 企业 生命周期 财务特征 财务战略 |
The Financial Strategy of the Life Cycle Stages in the Enterprise |
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| Wang Zhengying. The Financial Strategy of the Life Cycle Stages in the Enterprise[J]. Value Engineering, 2010, 29(20): 38-39 |
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| Authors: | Wang Zhengying |
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| Affiliation: | Wang Zhengying (Shaanxi Business Vocational School,Hanzhong 723000,China) |
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| Abstract: | Enterprise has the characteristics of life cycle, each stage of life cycle has different financial characteristics. Proper selection and should adapt to the enterprise’s life cycle of financial strategy： in the period of business enterprise should take expansionary financial strategy, in the growth enterprise should adopt financial strategy expansionary, at maturity the enterprise should take steady financial front, in a recession enterprises should adopt the strategy of financial deflating defense. |
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| Keywords: | enterprise lifecycle financial characteristics financial strategy |
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