房地产企业实施品牌战略的理论分析

随着房地产市场的发展和成熟，建立和培育房地产品牌已成为房地产企业最经济的投资。卓越的品牌是房地产企业实现差异化、提高消费者转移成本的有效途径，在一定程度上还可以帮助企业解决房地产交易中的信息不对称问题。

Theoretical Analysis on Brand Strategy of Real Estate Enterprises

With the development of real estate market, the build and cultivate of brand strategy has become a good investment to increase corporation's attraction. An outstanding brand is helpful for the differentiation strategy of real estate corporations and also forms an efficient method for consumers to transit its cost. On certain extent, it can also solve the problem of asymmetric information in real estate transaction.