导游违规获取“回扣”现象的反思及对策探讨

导游是直接面对游客的一线工作人员,服务质量的优劣十分关键,不仅影响旅行社的声誉,而且关系到一个地区和国家的旅游形象。然而,一段时间以来,导游违规获取"回扣"现象日益突出,产生了不良的社会后果,不仅损害了旅游者的利益,而且妨碍了旅游业的健康发展。本文通过分析导游违规获取"回扣"的背景、原因,以及产生的不良影响,探讨了一些相关的解决对策,希望能为导游行业和旅行社行业的健康发展提供借鉴作用。

Tourism guide getting illegal profits and getting brokerage phenomena's rethinking and countermeasure probing

Tour guide is the direct first-line staff in face of tourists,the merits of the quality of ser-vice is crucial,not only affects the travel agency's reputation,but also to a region and the country's tourism image. However,for some time,tour guides and illegal access to kickbacks is becoming more prominent,resulting in adverse social consequences,not only damaged the interests of tourists,but also hampered the healthy development of the tourism industry. This paper analyzes the tour guides to obtain illegal...