商业保险公司开拓农村小额保险市场的动因与发展模式研究

小额保险是为中低收入人群提供保障的一种保险,是一种市场化的金融扶贫手段,旨在帮助农村中低收入人群规避早亡、意外、疾病等风险。我国低收入群体中绝大多数是农民,因此,发展小额保险对解决低收入农民的基本保障意义重大。近年来,小额保险不仅受到各国政府的关注,一些商业保险公司也把小额保险作为一块巨大的新兴市场而积极参与。本文分析了商业保险公司进入农村小额保险市场的原因以及可能面临的障碍和挑战,进而提出我国商业保险公司开拓农村小额保险的对策,包括选择合适的经营模式、开发满足低收入农民需求的保险产品、简化承保和理赔流程设计以及采取多种措施进行消费者教育等。

Study on the Causes and Development Model of Commercial Insurance Company Exploiting Rural Micro-Insurance Market

Microinsruance is the protection of low-income people against specific perils.It is an effective way to eliminate poverty.Most of the low-income people in China are in rural areas,and it is great importance to develop microinsurance to provide protection for them.In recent years,many developing countries have draw great attention to it,and a lot of commercial insurers are beginning to become interested in serving the low-income market by providing microinsurance.This article analyzes the reasons why commerc...