| 基于顾客让渡价值的需求链策略选择 |
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| 引用本文： | 骆金鸿.基于顾客让渡价值的需求链策略选择[J].物流技术,2011(23):50-52. |
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| 作者姓名： | 骆金鸿 |
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| 作者单位： | 中南大学商学院;湖南环境生物职业技术学院; |
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| 摘 要： | 基于需求链策略和顾客让渡价值相关理论,分析顾客让渡价值与需求链策略之间的关系,构建起顾客成本与需求链类型的匹配矩阵,为企业进行需求链策略选择提供依据。
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| 关 键 词： | 顾客让渡价值 需求链管理 匹配矩阵 需求链策略 |
Demand Chain Choice Based on Customer Delivered Value |
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| LUO Jin-hong.Demand Chain Choice Based on Customer Delivered Value[J].Logistics Technology,2011(23):50-52. |
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| Authors: | LUO Jin-hong |
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| Institution: | LUO Jin-hong1,2(1.School of Business,Central South University,Changsha 410000,2.Hunan Environmental & Biological Polytechnic,Hengyang 421005,China) |
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| Abstract: | Based on theories concerning demand chain strategy and customer delivered value,the paper analyzes the relationship between the two and formulates the match-making matrix for customer cost and types of demand chain. |
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| Keywords: | customer delivered value demand chain management match-making matrix demand chain strategy |
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