| 物流金融服务分销渠道问题研究 |
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| 引用本文： | 谢圣涛. 物流金融服务分销渠道问题研究[J]. 物流技术, 2011, 0(19): 28-31 |
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| 作者姓名： | 谢圣涛 |
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| 作者单位： | 西南交通大学交通运输与物流学院; |
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| 摘 要： | 利用营销管理理论中的分销渠道原理对物流金融服务分销渠道问题进行系统研究,把握物流金融服务分销渠道的内涵、功能,分析物流金融服务分销方法,考察物流金融服务分销的传统渠道和基于现代信息技术的新兴渠道方法,以方便客户在合适的时间、合适的地点方便地购买使用物流金融产品。
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| 关 键 词： | 物流 物流金融 分销渠道 服务营销 |
Research on Distribution Channels of Logistics Financial Services |
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| XIE Sheng-tao. Research on Distribution Channels of Logistics Financial Services[J]. Logistics Technology, 2011, 0(19): 28-31 |
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| Authors: | XIE Sheng-tao |
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| Affiliation: | XIE Sheng-tao(School of Transportation & Logistics,Southwest Jiaotong University,Chengdu 610031,China) |
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| Abstract: | The paper studies the distribution channels of logistics financial services systematically using the distribution channel principle in the theory of marketing management,outlines the connotation and function of the distribution channel of logistics financial services,,analyzes the distribution methods of logistics financial services and investigates the traditional as well as the modern IT based channeling methods. |
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| Keywords: | logistics logistics finance distribution channel service marketing |
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