| 物流成本对C2C电子商务卖家市场行为的影响——基于淘宝网的研究 |
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| 引用本文： | 郭勇峰. 物流成本对C2C电子商务卖家市场行为的影响——基于淘宝网的研究[J]. 物流技术, 2011, 0(23): 8-10 |
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| 作者姓名： | 郭勇峰 |
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| 作者单位： | 南开大学商学院公司治理研究中心; |
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| 摘 要： | 探讨了在C2C电子商务交易中,卖家为了追求竞争优势,针对物流成本的影响所采取的市场行为。研究表明,C2C电子商务卖家可以通过销售高于某一价位的产品,聚类销售多种产品,地理位置选择靠近生产厂家或立足同城,提供包邮服务或购买运费保险等市场策略,缓解物流成本的负面影响,获得竞争优势。
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| 关 键 词： | 物流成本 C2C电子商务 市场策略 竞争优势 |
The Impact of Logistics Cost upon C2C E-commerce Sellers' Market Behaviors: A Taobao.com Based Analysis |
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| GUO Yong-feng. The Impact of Logistics Cost upon C2C E-commerce Sellers' Market Behaviors: A Taobao.com Based Analysis[J]. Logistics Technology, 2011, 0(23): 8-10 |
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| Authors: | GUO Yong-feng |
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| Affiliation: | GUO Yong-feng(Business School/Center for Studies of Corporate Governance,Nankai University,Tianjin 300071,China) |
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| Abstract: | This paper discusses the market behaviors of the advantage-pursuing sellers that are exhibited as the response to the impact of logistics cost in C2C E-commerce environment.It finds that,in order to alleviate the negative impact of logistics costs and gain competitive advantage,C2C E-commerce sellers may take some market tactics including selling products above a certain price mark,cluster-selling multiple products,locating close to the manufacturers,operating same-city business or providing free express or... |
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| Keywords: | logistics cost C2C e-commerce market tactics competitive advantage |
| 本文献已被 CNKI 等数据库收录！ |
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