大苏宁的三张脸谱

误解、质疑乃至嘲讽纷至袭来,外界眼中的苏宁迷雾重重,但有一点将会变得清晰:电商并非一切,喧嚣背后,一切尽归零售。闵涓清连续四天没有回家了,有时一天只睡四小时,直到苏宁易购总部奠基仪式结束后,

SUNING IN THREE PERSPECTIVES

Min Juanqing hasn’t been home for 4 days now:as deputy director of market planning & management center of Suning Yigou(suning.com),the online e-commerce platform of the Chinese electrical appliance retailer giant Suning,he is used to such a tense rhythm.Today,he needs to form some new habits such as becoming a "micro blogger":"Micro blog is a very important communication channel now,and number of micro blogs has even become a performance indicator for senior managers," Min told us while typing on the cellphone.Such change is not strange.As Suning Yigou advances triumphantly,the retailer giant has clearly sensed some special "hidden rules" from the Internet world.On one hand,some people have misunderstandings and doubts about Suning,and on the other,some have sensed the great opportunities with Suning.Zhang Jindong,chairman of Suning told the media that Suning wants to become "Walmart + Amazon",rather than simply Walmart.What is Suning planning? How will its future look like? We’ll describe them in three perspectives.