新形势下新疆服务企业营销策略探讨

随着经济的快速发展,消费者对服务的要求日益提高。近年来,新疆的服务业高速发展,给新疆带来很多的现实利益。而如今经济的全球化发展、亚欧博览会的举办以及丝绸之路经济带建立,给新疆的服务业带来了诸多的发展机遇。新疆服务企业要紧紧抓住现有发展机遇,积极采用建立多渠道营销,有形展示营销、合作营销方式打造自有品牌等营销策略,以增加服务企业在竞争中的优势。

Marketing Strategy of Xinjiang Service Enterprises under the New Situation

Along with the rapid economic development, consumer demand for high quality services is increasing. In recent years, the fast growth of service industry in Xinjiang has brought about many real benefits to the province. Xinjiang now faces exciting opportunities with economic globalization, the holding of Asia-Europe Expo, and the establishment of the Silk Road economic belt. To increase competitive-ness, service enterprises in Xinjiang should seize the opportunities and adopt marketing strategies in terms of broadening market channels, physical evidence, enhancing publicity, cooperative marketing, and building up original brands with the opportunities came with the estab-lishment of the Silk Road economic belt.