| 分销渠道成本水平影响因素分析 |
| |
| 引用本文： | 张永. 分销渠道成本水平影响因素分析[J]. 中国市场, 2008, 0(45): 53-55 |
| |
| 作者姓名： | 张永 |
| |
| 作者单位： | 北京工商大学,商学院,北京,100037 |
| |
| 基金项目： | 北京市教委人才强教计划--中青年骨干教师项目 |
| |
| 摘 要： | 分销渠道成本是营销总成本的重要组成部分,有效控制分销成本是塑造竞争优势的途径之一。本文试图探究分销渠道成本的构成,辨析影响渠道成本水平的主要因素,旨在为建立分销渠道成本控制的方法和途径奠定基础。
|
| 关 键 词： | 分销渠道 成本 影响因素 |
On Factors Affecting Marketing Cost |
| |
| ZHANG Yong. On Factors Affecting Marketing Cost[J]. China Market, 2008, 0(45): 53-55 |
| |
| Authors: | ZHANG Yong |
| |
| Abstract: | Distributing cost is the key part of the whole marketing cost. Controlling distributing cost is one of ways that a company gets competition superiority. In this paper,we try to analyses that what's the distributing cost and what factors affects the level of distributing cost of accompany. So that the ways that control the costs will be found. |
| |
| Keywords: | marketing chanel cost affecting factors |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
