广西高校校园网络舆论现状实证分析和引导策略

文章从对影响高校校园网络舆论形成的诸多要素进行问卷调查和实证分析入手,试图超越网络信息的内容特性,抓住信息传播的网络特性,以广西高校为例,较为全面地分析了高校外网、内网、网外和技术等各方面因素对大学生舆论活动的影响,研究校园网的舆论现状和校园网络舆论引导中存在的主要问题,并提出校园网络舆论的引导策略。

Empirical Analysis and Guidance Strategies on Current Situation of Public Opinion about Guangxi University Campus Network

The paper starts with the questionnaire survey and the empirical analysis on many elements which impact the formation of public opinion on campus network in colleges anti universities, attempts to go beyond the content characteristics of network information, and grasp the network characteristics of information dissemination. Taking colleges and universities in Guangxi for example, this paper makes a more comprehensive analysis on the influence of the factors such as college outer net, intranet, network and technology etc. on college students＇ public opinions and activities. Then this paper makes a study on current situation of public opinion on campus network and the main problems existing in campus network＇s guiding. The paper also puts forward the guidance strategies on public opinion of campus network.