| 便利的研究:一个文献综述 |
| |
| 引用本文： | 唐含宇.便利的研究:一个文献综述[J].当代经济管理,2014,36(10):18-23. |
| |
| 作者姓名： | 唐含宇 |
| |
| 作者单位： | 中国人民大学商学院,北京,100872 |
| |
| 基金项目： | 中国人民大学科学研究基金(中央高校基本科研业务费专项基金)项目成果 |
| |
| 摘 要： | 技术和竞争使企业给消费者带来越多的便利,研究便利有助于企业更好审视自身提供便利的行为,从而选择有效的便利策略。文章在考察便利研究的现状后,针对性地梳理了不同视角下便利的概念,分析了多维度便利的分解方法,总结了便利对顾客满意、行为倾向、重复购买等服务结果的直接影响和间接影响。在此基础上对未来研究提出一些建议。
|
| 关 键 词： | 便利 便利影响 文献综述 |
Convenience: A Literature Review |
| |
| Tang Hanyu.Convenience: A Literature Review[J].Contemporary Economic Management,2014,36(10):18-23. |
| |
| Authors: | Tang Hanyu |
| |
| Institution: | Tang Hanyu (School of Business, Renmin University of China, Beijing 100872, China) |
| |
| Abstract: | Technology and competition enable enterprises provide more convenience for consumers. Convenience studies helps managers examine their convenience strategies, thus to choose a more effective one. This article systematically and specially studied literatures about convenience. It also introduced definitions and？dimensions of convenience and summarized direct and indirect effects of convenience. Based on reviewing the current research, this article offered some suggestions for future research. |
| |
| Keywords: | convenienceeffect literature review |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
