| 大中型超市社区营销能力提升的理性思考 |
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| 引用本文： | 孙玮琳,朱有明.大中型超市社区营销能力提升的理性思考[J].无锡商业职业技术学院学报,2004,4(3):78-79,82. |
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| 作者姓名： | 孙玮琳 朱有明 |
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| 作者单位： | 浙江商业职业技术学院,经济贸易系,浙江,杭州,310053 |
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| 基金项目： | 浙江省教育厅科研项目(20031108)的研究成果. |
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| 摘 要： | 随着市场经济的不断发展,大中型超市如何更好地满足消费者的需求,提高企业的经营利润,已经成为零售企业研究的热点问题之一。本文从提升社区营销能力的重要意义出发,分析了当前大中型超市营销现状,并针对如何提升其社区营销能力提出了可行性建议。
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| 关 键 词： | 大中型超市 社区 营销 核心竞争力 |
| 文章编号： | 1671-4806(2004)03-0078-02 |
How to Improve Marketing of Large-scale and Medium-sized Supermarkets in Community |
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| SUN Wei-lin,ZHU You-ming.How to Improve Marketing of Large-scale and Medium-sized Supermarkets in Community[J].Journal of Vocational Institute of Commercial Technology,2004,4(3):78-79,82. |
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| Authors: | SUN Wei-lin ZHU You-ming |
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| Abstract: | With the rapid development of market economy, meeting consumer's requirement as well as increasing enterprises' profits has been a key problem to large-scale and medium-sized supermarkets. This essay, according to the present status of large-scale and medium-sized supermarkets in China, provides feasible suggestion on their improving marketing ability in community. |
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| Keywords: | large-scale and medium-sized supermarkets community marketing core competitiveness |
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