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Theoretical Model of E-Business Infusion in Manufacturer-Reseller Relationships |
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| Authors: | Talai Osmonbekov Frank Tian Xie Wesley Johnston |
| Institution: | 1. The W. A. Franke College of Business, Northern Arizona University, Northern Arizona, USA 2. School of Business Administration, University of South Carolina Aiken, South Carolina, USA 3. Robinson College of Business, Georgia State University, Georgia, USA |
| Abstract: | Manufacturer-reseller relationships are becoming much more technology-infused as distribution managers are employing e-business tools to streamline existing channels. This paper attempts to develop a theoretical framework aimed at systematically studying e-business infusion in reseller-manufacturer interactions based on technology diffusion and governance frameworks and relevant propositions are developed. Implications of the theoretical framework for researchers and managers are discussed. |
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