我国开放式基金营销渠道研究

本文以开放式基金营销为背景,借鉴美国等共同基金产业发达的国家基金营销的方法,结合我国开放式基金的发展进入了营销竞争时代的现状,引进国外成熟市场的理念,形成以银行、券商、保险公司及其他基金经纪机构共存的销售方式,实现营销渠道的多元化。

China's Open-end Funds on Marketing Channels

In this paper,with an open-end funds for marketing background,the Common Fund from the United States and other developed countries fund industry's marketing methods,open-end fund with China's development has entered the era of competition in the marketing status quo,the introduction of the concept of mature markets abroad,a bank,coupons, insurance companies and other funds coexistence of sales agents,to achieve the diversification of marketing channels.